可口可乐cocacola英文演讲PPT.ppt 17页

'Members:乔羽、刘丽艳、黄超、张云静、张宁宁、费冬齐思宇Coca-Cola Coca-ColaCompanyItwasfoundedin1892andheadquarteredinAtlanta,UnitedStatesOchoa,theworld"slargestbeveragecompany,hasa48%marketshareworldwideandtheglobaltopthreedrinksoftwo(Coca-ColarankingsFirst,Pepsisecond,low-calorieCoca-Colathird). Coca-Colain200countrieswith160kindsofdrinksbrands,includingsoftdrinks,sportsdrinks,dairydrinks,fruitjuice,teaandcoffee,fruitjuiceistheworld"slargestbeveragedistributors. LogoMarketingstrategyProductionAdvertisingsloganEducations systemSucceed Coca-ColalogoFirstCoca-ColalogoappearedintheAtlantaJournalConstitutiononSaturdayMay231886. Logo Coca-ColaInternationalMarketing4AStrategyAccessibility买得到Affordability买得起Acceptability乐得买Activation零售启动 Coca-cola’seducations system covers:1. Primary School Subsidy2. Middle School Hope Star Scholarships3. High School Hope Star Scholarships4. Rural University Scholarships5. Graduate Scholarships6. Teachers’ Training Program. Production 1886Drink Coca-Cola1917Three Million a day1925Six Million a day1932Ice cold sunshine1944Global high sign1952What you want is Coke1957Sing of Good Taste1963Thing go better with Coke1969It’s the Real thing1976Have a Coke and a smile1982Coke is it1987Can’t beat the feeling1993Always Coca-Cola2001Life tastes good SucceedEstablisheddistributionnetworkwithinreachGivecustomersaspecialmeetingEnsureproductqualityandbrandvalue1.建立伸手可及的销售网2.给予顾客一种特殊的满足3.保证产品的质量与品牌的价值 Thankyou！12/05/2010 '