《游戏改变世界》作者简·麦格尼格尔演讲PPT-1.pdf 43页

'1BillionGamers38110171878018105311161035214 3rdintheworldforvideogamedevelopment1stinpercapitaemployment*EntertainmentSoftwareAssociation,2011reporthttp://theesa.ca 16,000gamedevelopers8ofthetop10gamecompanies20%ofNorthAmerica’sbestsellinggames*http://theesa.ca $1.7billionUSDindustry+11%growthforpast2years+17%forecastfornext2years*http://theesa.ca 1BillionGamers38110171878018105311161035214 500milliondownloads1billionplayers 200,000years300millionminutesaday $400millionin24hours$1billionin2weeks 170hoursayearperplayer…Or1monthoffull-timeworkeveryyear 100millionhours3weeksofAngryBirdsplay7daysofCallofDuty Whatifwecouldbringthesepowerfulpositiveemotions…toourreallives?toourworkplaces?totheworld’stoughestchallenges? GAMIFICATIONInventingnewkindsofworkandbusinesspracticesthatengageandempoweremployees,customers,andconsumersaseffectivelyasagoodgame Inthelast12months…•$10+millioninseedcapitalforaseriesofdisruptive,gamificationstartups*•$25+millioncapitaltotraditionalbusinessesbettingbigongamificationasacorecustomerstrategy*•anew$100millionfunddedicatedtogamification**VentureBeat EconomicForecasts2011:$100millioningamificationdevelopment*2015:$1.6billion*2016:$2.8billion***BloombergBusinessWeek**M2Research •FFoursquare IndustryForecasts2014:AprimarygamificationplatformwillbecomeasimportantasFacebook,eBayorAmazon*2015:Morethan50%oforganizationsthatmanageinnovationprocesseswillgamifythem**GartnerResearch&Analysis IndustryForecasts2016:Nearly70%ofGlobal2000organizationswillhaveatleastonegamifiedapplication.**GartnerResearch&Analysis TopGamificationMoversSAPOracleIBMCiscoAutodeskOpenText SAP’sMoonShot:“Gamificationisthepathto1billionusersby2015.” IntheU.S.,99%ofboysunder18&94%ofgirlsplayregularly–13and8hoursaweek 92%oftwo-yearoldsplaygames! “It’sinevitable:soon,wewillALLbegamers.” 1BillionGamers38110171878018105311161035214 Gettheslides!slides@avantgame.com@avantgame'