英文商业策划书PPT模板.pdf 12页

'CompanyNameBusinessPlan MissionStatement•Clearlystateyourcompany’slong-termmission.–Trytousewordsthatwillhelpdirectthegrowthofyourcompany,butbeasconciseaspossible. TheTeam•ListCEOandkeymanagementbyname.•Includepreviousaccomplishmentstoshowthatthesearepeoplewitharecordofsuccess.•Summarizenumberofyearsofexperienceinthisfield. MarketSummary•Summarizeyourmarketinthepast,present,andfuture.–Reviewthosechangesinmarketshare,leadership,players,marketshifts,costs,pricing,orcompetitionthatprovidetheopportunityforyourcompany’ssuccess. Opportunities•Identifyproblemsandopportunities.–Stateconsumerproblems,anddefinethenatureofproduct/serviceopportunitiesthatarecreatedbythoseproblems. BusinessConcept•Summarizethekeytechnology,concept,orstrategyonwhichyourbusinessisbased. Competition•Summarizethecompetition.•Outlineyourcompany’scompetitiveadvantage. GoalsandObjectives•Listfive-yeargoals.•Statespecific,measurableobjectivesforachievingyourfive-yeargoals.–Listmarket-shareobjectives.–Listrevenue/profitabilityobjectives. FinancialPlan•Outlineahigh-levelfinancialplanthatdefinesyourfinancialmodelandpricingassumptions.–Thisplanshouldincludeexpectedannualsalesandprofitsforthenextthreeyears.–Useseveralslidestocoverthismaterialappropriately. ResourceRequirements•Listrequirementsforthefollowingresources:–Personnel–Technology–Finances–Distribution–Promotion–Products–Services RisksandRewards•Summarizetherisksoftheproposedprojectandhowtheywillbeaddressed.•Estimateexpectedrewards,particularlyifyouareseekingfunding. KeyIssues•Nearterm–Identifykeydecisionsandissuesthatneedimmediateornear-termresolution.–Stateconsequencesofdecisionpostponement.•Longterm–Identifyissuesneedinglong-termresolution.–Stateconsequencesofdecisionpostponement.•Ifyouareseekingfunding,bespecificaboutanyissuesthatrequirefinancialresourcesforresolution.'