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'科技范商务提案策划书
Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthouIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestme.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,ItwillNOTPROVEASTRUEASTOUCH.
目录CONTENTS摘要市场分析营销策略提案媒介策略经费预算SWOT分析产品分析竞争对手分析受众分析战略分析广告策略推广方案媒介目标媒介提案媒介投放1234567810111717182426
摘要SUMMARYIfyouwereateardrop;Inmyeye,Forfearoflosingyou,IwouldnevercryAndifthegoldensun,Shouldceasetoshineitslight,Justonesmilefromyou,WouldmakemywholeworldbrightIfIweretofallinlove,ItwouldhavetobewithyouYoureyes,yoursmile,Thewayyoulaugh,ThethingsyousayanddoTakemetotheplaces,MyheartneverknewSo,ifIweretofallinlove,Itwouldhavetobewithyou.EdWalterMyriverrunstothee.Bluesea,wiltthouwelcomeme?Myriverawaitsreply.Oh!sea,lookgraciously.1
市场分析MARKETANALYSISSWOT分析产品分析竞争对手分析受众分析2
SWOT分析SWOTANALYSIS1、Lovemelittle,lovemelong;2、Istheburdenofmysong;3、Lovethatistoohottoostrong;4、Burnethsoontowaste;S1、Still,iwouldnothavetheecold;2、Nottoobackward,nortoobold;3、Lovethatlastethtill"tisold;W1、Fadethnotinhaste;2、Lovemelittle,lovemelong,Istheburdenofmysong;O1、Ifthoulovestmetoomuch;2、Itwillnotproveastrueastouch;T3
产品分析PRODUCTANALYSIS主要的功能:Lovemelittle,morethansuchForIfeartheendIamwithlittlewellcontentAndalittlefromtheesentIsenough,withtrueintentTobesteadfastfriendLovemelittle,lovemelongIfthoulovestmetoomuch,Itwillnotproveastrueastouch;Lovemelittle,morethansuch,ForIfeartheend.Iamwithlittlewellcontent,AndalittlefromtheesentIsenough,withtrueintentTobesteadfastfriend.Lovemelittle,lovemelong,Istheburdenofmysong.Lovemelittle,lovemelong,Istheburdenofmysong.LovethatistoohottoostrongBurnethsoontowaste.Still,iwouldnothavetheecold.4
竞争对手分析COMPETITORANALYSISIfthoulovestmetoomuch,Itwillnotproveastrueastouch;Lovemelittle,morethansuch,ForIfeartheend.Iamwithlittlewellcontent,AndalittlefromtheesentIsenough.SLovemelittle,lovemelong,Istheburdenofmysong.LovethatistoohottoostrongBurnethsoontowaste.WStill,iwouldnothavetheecold,Nottoobackward,nortoobold;Lovethatlastethtill"tisoldFadethnotinhaste.SLovemelittle,lovemelong,Istheburdenofmysong.LovethatistoohottoostrongBurnethsoontowaste.WStill,iwouldnothavetheecold,Nottoobackward,nortoobold;Lovethatlastethtill"tisoldFadethnotinhaste.LoveMeLittle,LoveMeLong5
受众分析AUDIENCEANALYSIS受众定位受众特点结论Lovemelittle,lovemelongIstheburdenofmysong;Lovethatistoohottoostrong;Burnethsoontowaste;Still,iwouldnothavetheecold;Lovemelittle,lovemelong,Istheburdenofmysong.LovethatistoohottoostrongBurnethsoontowaste.Still,iwouldnothavetheecold,Nottoobackward,nortoobold,Still,iwouldnothavetheecold6
营销策略提案MARKETINGSTRATEGY战略分析广告策略推广方案7
战略分析STRATEGYANALYTICSLovemelittle,lovemelong,Istheburdenofmysong.LovethatistoohottoostrongBurnethsoontowaste.Still,iwouldnothavetheecold,Nottoobackward,nortoobold;Lovethatlastethtill‘tisold.Fadethnotinhaste.Lovemelittle,lovemelong,Istheburdenofmysong.Lovemelittle,lovemelong,Istheburdenofmysong:优势劣势Lovemelittle,lovemelong;Istheburdenofmysong;Lovethatistoohottoostrong;Burnethsoontowaste;Ifthoulovestmetoomuch,Itwillnotproveastrueastouch;Lovemelittle,morethansuch,ForIfeartheend.Iamwithlittlewellcontent.8Lovemelittle,lovemelong;Istheburdenofmysong;Lovethatistoohottoostrong;Burnethsoontowaste;
战略分析STRATEGYANALYTICSLOVEMELITTLE,LOVEMELONGwithlittlewellcontent,fromtheesentForIfeartheend概念来源9
广告策略ADVERTISINGSTRATEGY广告诉求对象广告诉求重点诉求方法策略广告目标Ifthoulovestmetoomuch,ItwillnotproveastrueastouchIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,ItwillnotproveastrueastouchIfthoulovestmetoomuch,Itwillnotproveastrueastouch10
推广方案OUTREACHPROGRAMMES推广方案一morethansuch活动时间2016年3月——Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.活动背景活动内容Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.11
推广方案OUTREACHPROGRAMMES具体实施步骤Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthoulovestmetooIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoo12#TRUEAS#12
推广方案OUTREACHPROGRAMMES3Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthoulovestmetooIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthoulovestmetooIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoo413
推广方案OUTREACHPROGRAMMES5Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoo活动流程lovestmetoolovestmetoonotproveasnotproveasASTRUEASTOUCH14
推广方案OUTREACHPROGRAMMES推广方案二Ifthoulovestme活动时间2016年3月—9月Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.astrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovest活动背景活动内容“Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnot15
推广方案OUTREACHPROGRAMMESIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfTHOULOVESTIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetproveasoomuch,Itwillnottrueastouch.Ifthoulovestmetoomuch,ItwillnotproveastrueasTHOULOVESTIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,ItwillnotproveastrueasTHOULOVESTTHOULOVEST16
媒介策略MEDIA STRATEGY媒介目标媒介提案媒介投放17
媒介提案MEDIAPROPOSAL媒介目标MEDIAOBJECTIVESIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthoulovestmetooIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoo18平面Preparedness,testing,refinementPreparedness,testing,refinementPreparedness,testing,refinementPreparedness,testing,refinementPreparedness,
媒介提案MEDIAPROPOSAL平面19Preparedness,testing,refinementPreparedness,testing,refinementPreparedness,testing,refinementPreparedness,testing,refinementPreparedness,
媒介提案MEDIAPROPOSAL视频广告脚本片名:TOO时长:15SOUCVESMUCH,IWILLNHOOVESTTOOIFTHOULOVESTIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthoulovestmetooIfthoulovestmetooOVESTTOOIFTHOULOVESTIfthoulovestmetooOVESTTOOIFTHOULOVESTIfthoulovestmetoomuch,Itwillnotproveastrueastouch.IfthoulovestmetooOVESTTOOIFTHOULOVESTIfthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifthoulovestmetoomuch,Itwill4S4S4S3Smuch,Itwillmuch,Itwillmuch,Itwillmuch,Itwill23
媒介投放MEDIAPLACEMENTIfthoulovestmetoomuch,ItwillnotproveastrueLOVESTTRUEASTH,Inotproveastrueastouch.IfthoulovestIfthoulovestmetoomuch,Itastouch.Ifthoulovestmetoomuch,Itwillnotproveastrueastouch.Ifnotproveastrueastouch.IfthoulovestmetooIfthoulovestmetooproveastrueastouchLOVESTTRUEASTH,IIfthoulovestmetoometoomuch,Itwilltouch.IfthoulovestLOVESTTRUEASTH,I24
经费预算BUDGET26LimitedaccessNoITControlCompanyowneddevicewithfullITcontrol&fullaccessActiveDirectoryNotJoinedtoADWorkplaceJoinedDomainJoined'
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