关于世界三大公司的英语演讲PPT 31页

'Someoftheworld"smostsuccessfulbusiness AppleInc.Mercedes-BenzCoca-Cola AppleInc.-----History1976–80:FoundingandincorporationApplewasestablishedonApril1,1976bySteveJobs,SteveWozniak,andRonaldWaynetoselltheAppleIpersonalcomputerkit.ApplewasincorporatedJanuary3,1977.In1980,Applewentpublic,generatingmorecapitalthananyIPO. 1981–85:LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskin"slow-cost-computerproject,theMacintosh. In1984,ApplenextlaunchedtheMacintosh. In1985apowerstruggledevelopedbetweenJobsandCEOJohnSculley.JobsresignedfromAppleandfoundedNeXTInc.thesameyear. 1986–97:Decline1998–2005:Returntoprofitability2005–07:TransitiontoIntel2011–present:Post–SteveJobsera TheproductsofAppleInc.iPodshuffle iPhone4SiPhone5 iPadmini TheAppleInc.’ssituationnowAfterSteveJobsleftusandApple,allthepeoplebegantodoubtwhetherApplecanstilldevelopquicklyasbefore.Jobs,aspecialpeopleforAppleandallofus,heopenedanewworldoftheelectricproducts.Weloveit,notonlybecauseitsappearance,butitsfunction.Andnow,iPhone5haswentpublic,there"resomanydifferentpointsaboutit.But,inmyopinion,IwishApplecanlasttheJobs’sideasforever. Coca-Cola History Coco-cola’sbriefintroductionCoco-colaisthelargestsoftdrinkcompanyintheworld.Ithaveaemploymentofmorethan2millionworkers.Inseptember5,1919,coco-colaenterintothe100largestindustrialcompaniesintheranksofUS.From1960to1983,thecompany"ssalesandnetincomeattheaverageannualgrowthrateof12.2%and12.3%. MarketingstrategyoflocalizationinChinaSellingproductsofsuperiorqualityBuildingupproductsimagesUsingsocialinfluenceofcelebritiesDoinRomeasRomedoesMonitoringproductcosts Coca-colainChina ImpactThepoloofcoca-colaisenjoyedpopularsupportaroundtheworld，italsobeaccompaniedbyculturalaggressionandthreatenthedevelopmentofothernation’sdomesticindustry.Coco-colabuyHuiyuanissuchacase. Theend！！Thankyou! ThemostfamousbusinessinthewordMercedes-Benz Mercedes-BenzisaGermanbrandnameofautomobiles,buses,coaches,andtrucks.Mercedes-Benzautomobileshaveintroduced—bothinthepastandpresent—themajorityoftechnologicalandsafetyfeaturescommoninmodernvehicles. GottliebDaimler(1834-1900)CarlFriedrichBenz（1844-1929）Create OriginoflogoandbrandEstablishedin1871,Benz&Cie.wasthemostimportantofseveralcompaniesfoundedbyKarlBenz.TheBenzpatentmotorwagonwasaheadofitstimes;by1886,Benzhadthefirstfour-strokeengine.KarlBenziscreditedastheinventorofthefirst"true"automobilesinceDaimler"svehiclewasahorsecarriageadaptedwithanengine,whereasthe1886Benzautomobilehadachassisdesignedfromscratch. DaimlerMotorenGesellschaft-(DMG)wasfoundedbyGottliebDaimlerandhispartnerWilhelmMaybachin1890.Daimlerdiedin1900andMaybachleftDMGin1907.Bythen,Benz&Cie.andDMGwererivals.In1924,owingtoeconomicnecessityafterWorldWarI,theyenteredintoan"AgreementofMutualInterest"validuntiltheyear2000.Thisinitialagreementstillallowedeachcompanytomanufactureandselltheirproductsundertheiroriginalbrandnames.AftertheofficialmergerinJune28,1926,thefirmbecameknownasDaimler-Benz. ThehyphenatedbrandnameMercedes-Benzwasestablishedafterthatmerger.ThebrandnameDaimlerhadbeenlicensedforuseonotherautomobilesinFranceandtheUnitedKingdom,andwasthereforenotavailabletoDaimler-Benz.Instead,thenameofitsseminalMercedesmodeldesignedbyMaybachovertwentyyearsbeforewaschosenfortheDMGportionofthenewbrand. OnMay14,2007,theseparationofDaimlerandChryslerwasannounced.SellingChryslerhasbeenseenasapositivemoveforDaimlerbyitsshareholders,whohopethattheseparationwillallowDaimler"scarbrandMercedes-BenztobefreetodowhatitdoesbestwithouthavingthedistractionsofitsheavilyunprofitableU.S.partnerChrysler.However,Daimlerretainsa20percentminoritystakeinChrysler FancyCarsBenzCLK-GTRMercedes-BenzC230 Mercedes-BenzCLKBenzE-ClassCabriolet FancyCarsMercedeshasbeenthenameoftheworld"smostinnovativecarbrandformorethan100yearsnow.WhenDaimler-Motoren-Gesellschaft(DMG)delivereditsfirstMercedeson22December1900itstartedadynamicdevelopmentculminatingintheinceptionoftheglobalcompanyDaimlerChryslerAGinthelate20thcentury.TodayMercedes-Benzisthemostsuccessfulpremiumbrand.Itstechnicalperfection,qualitystandards,innovativeimpactandnumerouscarlegendssuchasthe300SLGullwingareunique.TheMercedesstarbecamethemostfamoussymbolofacarbrandandisonetheworld’sbestknowntradematkstoday. Thankyouforyourwatching'