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'市场环境分析MARKETENVIRONMENTANALYSIS目标定位TARGETLOCATION媒介竞争策略MEDIACOMPETITIONSTRATEGY某品牌分析与品牌策略BRANDANALYSISANDBRANDSTRATEGY线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISING
市场环境分析MARKETENVIRONMENTANALYSISMARKETANALYSIS第一部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLE
线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETTEXTHERESAMPLETITLESAMPLETITLESAMPLETITLE60%60%60%Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.60%
线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETNewYorkParisLondonParisLondon200604857139
线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKET10%MARKETINGLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.23%HUMANRESOURCELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.9%OPERATIONSLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.58%PROMOTIONSLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.
竞争对手分析COMPETITORANALYSIS$54,692$34,709$89,753A.C.B.PRINTMEDIAPRINTMEDIAPRINTMEDIASAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.
竞争对手分析COMPETITORANALYSISYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
竞争对手分析COMPETITORANALYSISWebDesignMotionGraphicsGraphicDesignYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
目标定位TARGETLOCATIONTARGETLOCATION第二部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGRenewProductW....GetMoreProductX....GetMoreProductY....GetMoreProductZ....GetMoreYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlooking
线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGSupportingtexthere.Whenyoucopy&paste,choose"keeptextonly"option.TexthereUnifiedfontsmakereadingmorefluent.ThemecolormakesPPTmoreconvenienttochange.AdjustthespacingtoadapttoChinesetypesetting,usethereferencelineinPPT.Whenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHERE
线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
受众目标定位TARGETORIENTATIONOFAUDIENCE30%30%30%30%HumanResourcesLifehastaughtusthatlovedoesnotconsistingazingateachotherHumanResourcesLifehastaughtusthatlovedoesnotconsistingazingateachother
受众目标定位TARGETORIENTATIONOFAUDIENCEInsertYourTitleHerePRODUCTCREATIONSOURCINGFINANCEMARKETINGCOMMS.ProductBenefitsComparativeReviewCostingProductDesignProductTestingFocusGroupWarrantyUsabilityFeatureListDevelopmentProductBenefitsComparativeReviewCostingProductDesignProductTestingProductBenefitsComparativeReviewCostingProductDesignProductTestingFocusGroupWarrantyUsabilityProductTestingFocusGroupWarrantyUsability
受众目标定位TARGETORIENTATIONOFAUDIENCEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
媒介竞争策略MEDIACOMPETITIONSTRATEGYMEDIASTRATEGY第三部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
媒介竞争策略MEDIACOMPETITIONSTRATEGY05DECTOPICHEADERONELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.TOPICHEADERONELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.05DECSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.
媒介竞争策略MEDIACOMPETITIONSTRATEGYMODERNDESIGNLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,MODERNDESIGNLifehastaughtusthatlovedoesnotconsistingazingateachother,CompleteReverbMODERNDESIGN
媒介竞争策略MEDIACOMPETITIONSTRATEGY010302010203HEADERINFOHEREHEADERINFOHEREHeaderInfoHereLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection..Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection..InsertHeaderHere
某品牌分析与品牌策略BRANDANALYSISANDBRANDSTRATEGYBRANDSTRATEGY第四部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
塑造品牌价值MOLDINGBRANDVALUEPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesINSERTAWESOMETITLELifehastaughtusthatlovedoesnotconsistingazingateachother,
品牌价值BRANDVALUESAMPLETITLESAMPLETITLESAMPLETITLESAMPLETITLEYoumusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.
品牌形象推广方案BRANDIMAGEPROMOTIONPROGRAM2015201620202030InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.
品牌形象广告策略BRANDIMAGEADVERTISINGSTRATEGYSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.关键词关键词关键词关键词SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGONLINEADVERTISING第五部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.
线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.AINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.BINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.CINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.D
线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationHereInsertHeaderInformationHereInsertHeaderInformationHere
感谢聆听THANKYOUFORYOURATTENTIONTHANKYOUYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.'
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