• 3.12 MB
  • 2022-04-29 14:21:13 发布

彩色扁平化产品宣传营销策划方案PPT模板

  • 30页
  • 当前文档由用户上传发布,收益归属用户
  1. 1、本文档共5页,可阅读全部内容。
  2. 2、本文档内容版权归属内容提供方,所产生的收益全部归内容提供方所有。如果您对本文有版权争议,可选择认领,认领后既往收益都归您。
  3. 3、本文档由用户上传,本站不保证质量和数量令人满意,可能有诸多瑕疵,付费之前,请仔细先通过免费阅读内容等途径辨别内容交易风险。如存在严重挂羊头卖狗肉之情形,可联系本站下载客服投诉处理。
  4. 文档侵权举报电话:19940600175。
'市场环境分析MARKETENVIRONMENTANALYSIS目标定位TARGETLOCATION媒介竞争策略MEDIACOMPETITIONSTRATEGY某品牌分析与品牌策略BRANDANALYSISANDBRANDSTRATEGY线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISING 市场环境分析MARKETENVIRONMENTANALYSISMARKETANALYSIS第一部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLE 线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETTEXTHERESAMPLETITLESAMPLETITLESAMPLETITLE60%60%60%Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.60% 线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKETNewYorkParisLondonParisLondon200604857139 线上广告市场分析ANALYSISONTHEONLINEADVERTISINGMARKET10%MARKETINGLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.23%HUMANRESOURCELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.9%OPERATIONSLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.58%PROMOTIONSLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection. 竞争对手分析COMPETITORANALYSIS$54,692$34,709$89,753A.C.B.PRINTMEDIAPRINTMEDIAPRINTMEDIASAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility. 竞争对手分析COMPETITORANALYSISYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 竞争对手分析COMPETITORANALYSISWebDesignMotionGraphicsGraphicDesignYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 目标定位TARGETLOCATIONTARGETLOCATION第二部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGRenewProductW....GetMoreProductX....GetMoreProductY....GetMoreProductZ....GetMoreYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingCreateInnovativeProductCreateInnovativeProductLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlooking 线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGSupportingtexthere.Whenyoucopy&paste,choose"keeptextonly"option.TexthereUnifiedfontsmakereadingmorefluent.ThemecolormakesPPTmoreconvenienttochange.AdjustthespacingtoadapttoChinesetypesetting,usethereferencelineinPPT.Whenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHEREWhenyoucopy&paste,choose"keeptextonly"option.TEXTHERE 线上广告的特点THECHARACTERISTICSOFONLINEADVERTISINGSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 受众目标定位TARGETORIENTATIONOFAUDIENCE30%30%30%30%HumanResourcesLifehastaughtusthatlovedoesnotconsistingazingateachotherHumanResourcesLifehastaughtusthatlovedoesnotconsistingazingateachother 受众目标定位TARGETORIENTATIONOFAUDIENCEInsertYourTitleHerePRODUCTCREATIONSOURCINGFINANCEMARKETINGCOMMS.ProductBenefitsComparativeReviewCostingProductDesignProductTestingFocusGroupWarrantyUsabilityFeatureListDevelopmentProductBenefitsComparativeReviewCostingProductDesignProductTestingProductBenefitsComparativeReviewCostingProductDesignProductTestingFocusGroupWarrantyUsabilityProductTestingFocusGroupWarrantyUsability 受众目标定位TARGETORIENTATIONOFAUDIENCEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 媒介竞争策略MEDIACOMPETITIONSTRATEGYMEDIASTRATEGY第三部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 媒介竞争策略MEDIACOMPETITIONSTRATEGY05DECTOPICHEADERONELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.TOPICHEADERONELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.05DECSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility. 媒介竞争策略MEDIACOMPETITIONSTRATEGYMODERNDESIGNLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,MODERNDESIGNLifehastaughtusthatlovedoesnotconsistingazingateachother,CompleteReverbMODERNDESIGN 媒介竞争策略MEDIACOMPETITIONSTRATEGY010302010203HEADERINFOHEREHEADERINFOHEREHeaderInfoHereLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection..Lifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection..InsertHeaderHere 某品牌分析与品牌策略BRANDANALYSISANDBRANDSTRATEGYBRANDSTRATEGY第四部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 塑造品牌价值MOLDINGBRANDVALUEPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesPerspiciatisomnisLifehastaughtusthatlovedoesINSERTAWESOMETITLELifehastaughtusthatlovedoesnotconsistingazingateachother, 品牌价值BRANDVALUESAMPLETITLESAMPLETITLESAMPLETITLESAMPLETITLEYoumusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.Youmusttakepersonalresponsibility.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself. 品牌形象推广方案BRANDIMAGEPROMOTIONPROGRAM2015201620202030InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection. 品牌形象广告策略BRANDIMAGEADVERTISINGSTRATEGYSAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.关键词关键词关键词关键词SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.SAMPLETITLEYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGONLINEADVERTISING第五部分Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof. 线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.AINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.BINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.CINSERTHEADERHERELifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.D 线上广告的创新思考INNOVATIVETHINKINGONONLINEADVERTISINGLifehastaughtusthatlovedoesnotconsistingazingateachother,butinlookingoutwardtogetherinthesamedirection.InsertHeaderInformationHereInsertHeaderInformationHereInsertHeaderInformationHere 感谢聆听THANKYOUFORYOURATTENTIONTHANKYOUYoumusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.Youmusttakepersonalresponsibility.Youcannotchangethecircumstances,theseasons,orthewind,butyoucanchangeyourself.Thatissomethingyouhavechargeof.'