新编剑桥商务英语unit3课件PPT 50页

'3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule3 3.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&Planningaseminar soletrader[səul]独立法人，独立经销partnership[‘pɑ:tnəʃip]合伙经营franchise["fræntʃaiz]连锁店，特许经销权，特许经营Vocabulary:Typesofbusiness Herearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.Soletraderyouareself-employedandsetupthebusinessonyourown.Partnershipyouareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.Franchiseyoubuyalicensetotradeunderthenameofthefranchiserandyoubenefitfromthefranchiser’sexpertise.Vocabulary:Typesofbusiness AdvantageDisadvantageSoletraderYoutakealltheprofitIfyougobankrupt,YouloseeverythingpartnershipYousharethepressureYoumightdisagreeonstrategyFranchiseThebusinessmodelisgiventoyousothereislesstrick.Partofyourprofitsgoestothefranchiser. entrepreneurialspirit企业家精神进取精神grantingofalicence同意发给许可证chargeone’sownprices自行定价收费Vocabulary:wewannaholdyourhand franchiseen.[,fræntʃaɪ"zi](公司的分店、零售店或联号商店的）特许经营者，加盟者trademarkn.["tred,mɑrk]商标ludicrousadj.["ludɪkrəs]荒谬的，可笑的menucontent菜单的内容solicitorn.[sə"lɪsətɚ]律师Vocabulary:Wewannaholdyourhand branchout使……分支出来，拓展业务launchvt.[lɔntʃ]开办（新企业）investvt.[ɪn"vɛst]投资venturen.["vɛntʃɚ]投机活动；商业冒险；（为盈利而投资其中的）风险公司Vocabulary:wewannaholdyourhand Wewannaholdyourhand我们愿与你携手创业Takeabigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.如果想自己开店，大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。 Butit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegrantingofalicencebyoneperson(thefranchisor)toanother(thefranchisee)whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage.特许经营就是由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。 Soisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany?‘Absolutelynot,’saysDanArcher,headofmarketingattheBritishFranchiseAssociation.‘That’saludicrousover-simplification.Itisrunningyourownbusiness,butit’stakingawaysomeoftheriskandbringinginthesupportofotherpeople.’Hepointsoutthatonly0.9%offranchisesfail,comparedwiththemajorityofindividuallyownedbusinesses.那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念？ Butbeingafranchiseeisunlikelytosatisfythemostentrepreneurial.Itdoesn’tsuitpeoplewhodon’twanttofollowthesystem.WilliamEwbank,theheadoffranchisesalesatDomino’sPizza,says,‘Ifyou’remassivelyentrepreneurialthisisn’tforyou.It’sadiscipline,aclubwithrules.Thereissomeindependence---ourfranchiseescanchargetheirownpricesalthoughwe’restrictonmenucontent.It’srunningabusinesswithhelp.’如果你充满开创冒险的精神，这种形式不适合于你。它是一种原则规约，一个必须遵守规则的倶乐部。虽说有一定的独立性——我们的特许经销商可以自己制定价格表，但我们对菜单的内容要求非常严格。这是在帮助下经营公司。”Back AstridPatil,anewDomino’sfranchisee,abandonedacareerasasolicitortosetupafranchisewithherhusband.Thewayshereasonsitisthis:‘Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse,putitintoyourownbusiness.’Leavingawell-paid,well-respectedprofessiontorunapizzashopattheageof31hasworkedforPatil.There’sagoodprofitmarginandthebusinesshasseengrowth.Ofcourseifyoudodecidetogoitaloneandstartabusinessfromnothing,youcouldalwaysbranchoutintofranchising.帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业，转而经营这家比萨店，并获得回报。公司收益颇丰，业务出现了增长。Back Archersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises.‘Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital,gettingareturnandinvestinginbiggerventures.’Iftheinitialfeecanberaisedit’sanidealopportunitytostretchthoseentrepreneurialwings.想要设立特许经营店的新公司数目与日俱增。“加入这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会。Back Reading1.Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader.Readthearticleandcompletetheright-handcolumn.SettingupyourownbusinessBecomingafranchisee—goodifyouhaveplentyofbusinessexperienceGoodifyoudon’thavemuchbusinessexperience—veryhigh-riskLessriskythanbeingasoletrader—manynewbusinessesfall(nineoutoften)Only0.9%offranchisesfail.—suitspeoplewhodon’tliketofollowrulesYouhavebusinessrelationshipwithsomeoneelse.—forveryindependentpeopleDoesn’tsuitpeoplewhodon’tliketofollowothersystem/people.—hasthepotentialtibecomeafranchiseOffersomeindependenceandyoudon’tworkforsbelse. luggagen.行李onlinedatabase网上数据库subscriptionn.订购，订阅laptopn.手提电脑，便携式电脑Vocabulary TagsthatcanendmiseryoflostluggageGlobalbagtagwas(0)setupsixyearsagobyhusband-and-wifeteamChrisandAlisonTrueloveontheirreturnfromaholidayinAustralia.Thecoupledecidedto(1)________Globalbagtag.com,whichsellssecuretagswhichtravelersattachtotheirluggage.Theystartedto(2)___________￡9.95pertaginthefirstyear,followedbya2.95subscription(3)__forthefollowingyears.Customersactivatethetagonlinewiththeirhomeaddressonanonlinedatabase.Ifluggageislost,thepersonwhofindsitcanlogontotheGlobalbagtagwebsiteandreportthemissingitems.Mr.Truelovesaid:“Wehaveseenahuge(4)____inordersastravelersrealizetheycannotrelyontheairlinestolookaftertheirbags.Itisactuallyaverysimple(5)_______,Globalbagtagisnowplanningto(6)_____intostickersforitemsincludingmobilephones,MP3players,keyandlaptops.”2.Nowreadaboutanothersmallbusiness.Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26. Listening1Adviceonfranchises—Youmustbesomeonewholikestofollowrulesandhavesupportfromothers—Chooseastrongbrandandsomethingyouareinterestedin—Youneedstart-upcapital1.Listentoatrainerdoingaseminaronbeinganentrepreneur.Whatadvicedoesthetrainergive? 1.Ingeneralit’simportantwhenyouarethinkingof….2.Secondly,I’dsaymakesurethatthebrandsarestrong.3.Forexample,makingandsellingpizzasmightbeprofitablebut…4.Ialsothinkyouneedtolikehardwork.5.Finally,there’sthemoney.You…2.Listenagaintothetalk.Writeinthemissingexpressions ListeningscriptT=TrainerM=ManT:So.That’sendofmytalk.Arethereanyquestions?Yes?M:Thanksforyourtalk.Itwasveryinteresting.I’vebeenthinkingofstartingmyownbusinessandIwonderedwhatyouthoughtoffranchises.T:That’sagoodquestion.Ingeneral,it’simportantwhenyouarethinkingofbecomingafranchiseetobesomeonewholikestofollowrulesandhavesupportformothers.Entrepreneurstendtobepeoplewhodon’tlikefollowingtriedandtestedroutes,soifyoudon’tlikedoingwhatotherpeoplewant,thenfranchisingisn’tforyou.Secondly,I’dsaymakesurethatthebrandisstrongandthatit’ssomethingyouareinterestedin.Forexample,makingandsellingpizzasmightbeprofitablebutdoyouwanttobedoingitforthenextfiveyears?Ialsothinkyouneedtolikehardwork.Peopleshouldn’tthinkthatrunningafranchiseislessworkthanbeingasoletrader.Finally,there’sthemoney.Youstillneedstartupcapital.Thiscanbeaslowasfivethousandpoundsandashighastwohundredandthirtythousandpoundsforawell-knownbrandlikeDomino’sPizza. Listening2Planningaseminar1.Listentoamessageonavoicemailaboutaseminar.Completetheinformationonthismessagepad.BusinessCircleConferencingName:Mr.Ray(1)__________Nameofevent:(2)________________________Hecan’tcometothebuffeton(3)____________becausehistraindoesn’tarriveuntilafter(4)_____.Pleasesendthescheduletohisemailwhichis(5)_________________________.NauntonLaunchingyourbusinessonlineSundayevening9:15r.naunton@worldsyouroyster.com ListeningscriptsRecordedmessage:ThankyouforcallingBusinessCircleConferencing.Pleasestateyournameandaddress.Thengivethenameoftheeventyou’dlikeinformationonandwewillsendittoyouimmediately.Pleasespeakafterthetone.Ray:Hello.ThisisMr.RayNaunton.That’sN-A-U-N-T-O-N.I’mcomingtotheeventnextweekcalled‘Launchingyourbusinessonline’andsoyou’vealreadygotmydetails.AnywaythereasonI’mcallingisthatIwon’tbeabletoarriveintimeforregistrationandthebuffetontheSundayevening.Mytraindoesn’tarriveuntilninefifteen,soI’mgoingtotakeataxistraighttothehotel.SoIprobablywon’tgettothetrainingcentreuntilMondaymorning.Ihopethat’sOK.Anywayit’sjusttoconfirmthatIwillbethereforthecourse.Oh,andcouldsomeonesendmethescheduleforthetwodays?Youcanemailittomeatrdotnauntonatworldsyouroysterdotcom.Worldyouroysterisalloneword.That’sw-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r.Andallinlowercase.Thankyou. 2.VanessaandKirstenareinchargeoforganizingtheseminaratBusinessCircleConferencing.VanessacallsKirstentoconfirmthefinalarrangements.AddthemissinginformationtoVanessa’snotes.NotesLaunchingyourbusinessonline3pm:Security(1)______________________.4.30pm:peoplewithbuffetarriveto(2)_____.(3)______:Iarrive.Numberofdelegates:(4)_________________.Registrationandbuffetendsatabout(5)_____.areopeningtheroomat3setup4pmtwelveseven ListeningscriptK=KirstenV=VanessaK:Hello,Kirstenspeaking.V:Hi,Kristen.It’sVanessa.I’mjustcallingtocheckdetailsforthegrouponSundayevening.K:Sure.Securityareopeningtheroomatthree.Isthatearlyenough?V:Yes,thebuffetwon’tbesettingupuntilfourthirtysothat’splentyoftime.I’llgetthereatfourandIdon’tthinkanyonewillbearrivingbeforefive.Accordingtomyrecords,wehavetwelve.Isthatright?K:Yes.Everyonehasconfirmed.Ohthatremindsme.We’vehadamessagefromMr.Nauntontosayhewon’tbehereuntilafterninesohe’scheckingstraightintothehotel.There’snopointininvitinghimtocomeafterthen,isthere?Imean,Iassumethatwe’llhavefinishedbynine.V:Byseven,Ihope.Well,Ihopethey’llhavegonebythen!Iftheywanttogettoknoweachotheranylonger,theycanusethehotelbar.K:Fine.Ithinkthat’severything,then.Doyouneedmetobethere?V:No.There’snopointinbothofusinterruptingourweekend.Itdoesn’tneedtwoofus.K:Great.SeeyouonMonday.Bye.V:Bye. 语法小结：将来时Will用于1允诺行动：We‘llcheckthatforyoustraightaway.我们马上帮你检查一下。2预测未来：They‘llprobablycalllateron.他们以后很可能会打电话来。It"sunlikelythatwe"llhearfromyou.我们不大可能收到你的来信。3宣布临时决定：A：I‘mafraidRachel’strainisdelayed.B：OK.I"llgoandtalktohervisitors雷切尔坐的火车恐怕晚点了.好。我去告诉她的访客们。 begoingto+动词原形用于宣布预先计划好的决定：IspoketoRachelearlier.She’sdelayedsoI’mgoingtotalktohervisitors.我早就跟雷切尔通过话了。她误点了，我要去告诉她的访客们。说明意图：I’mgoingtoapplyforajobwiththem.我将和他们一起应聘工作。 将来进行时(willbedoing)用于代替现在进行时描述安排好的将来计划：Thevisitorswillbearrivingatthree.参观者将于三点到达将来完成时(willhavedone)用于说明某事将于一个特定时间点之前结束：We‘llhavefinishedbythetimetheyarrive.他们到时我们已做完了现在进行时表将来用于描述安排好的将来计划：We"remeetingatthreeo"clockonTuesday.我们将在星期二的三点见。 3.2Businessskills:Leaving&takingmessagesWritingTakingnotesandmessagesListeningLeavingmessagesSpeakingLeavingavoicemailmessage 电话留言registrationn.[,redʒi‘streiʃən]登记，注册lowercase小写字母，小写体securityn.[si‘kju:riti]保安，安全voicemailn.语音信箱schedulen.["skedʒul]时间表，计划，安排 电话留言在日常商务活动中，打电话时对方不在是常事。如果对方不在，需要请人帮忙留言或者录音留言，一定要简短，切忌长篇大论的留言。电话留言的格式英语电话留言（TelephoneMessage）包括五部分：（1）发话者（From）；（2）收话者（To）；（3）日期（Date）；（4）时间（Time）；（5）留言内容（Message）。有时，最后可以出现记录人签名。电话留言的特点电话留言条最根本的特点就是内容必须言简意赅，切忌冗长。即写电话留言条时，行文要简明扼要，通俗易懂，将发话者的意思清楚明白地表达出来。 常用的电话留言句型：（1）Justaminute.I’llgetapen.请等一下，我拿支笔。（2）I’lllethimknow.我会转告他的。（3）No.Ireallyneedtotalktohimpersonally.不，我真的需要亲自跟他说。（4）wouldyouliketoleaveamessageonhisvoicemail?你要不要在他的语音信箱里留言？ （5）HoldonandI’lltransferyou.稍候，我会帮您转接过去。（6）I’mnotavailabletotakeyourcall,butpleaseleaveyourname,numberandabriefmessage.我现在没空接你的电话，请留下你的姓名，电话号码和留言。（7）Pleasecallmeat556-3243whenyougetback.等你回来请打5563243找我。 Listening:Leavingmessages1_________2_________3_________4_________5_________AtoaskforpermissionBtocomplainaboutamistakeCtoconfirmsomethingisOKDtorequestinformationEtoofferinformationFtocancelarrangementsGtorequesthelpHtochangeabookingDHBGC 2.Lookatstages1-7forleavingmessages.Listentoeachofthemessagesagainandtickthestageseachcallerfollows. Answers ListeningscriptCall1:Hi,Vanessa.It’sRalphagain.Sorry,Iforgottoaskearlierifyoucansendmedetailsofnextmonth’sseminars.I’vegottwopeoplewhoreallyneedsomehelpwithspreadsheetsandaccountingsoftware.Irememberyousaidthatyouhadsomecomputercoursesplanned.Anyway,sendmedetailsonthoseandanythingelseyouhavecomingup.Thanksoh,youcanemailittomeifthat’seasier.It’sRforRalph.Dot.Hensher.AtHenckel.That’sH-E-N-C-K-E-LdotD-E.Thanks.Bye. ListeningscriptCall2:Hello.MynameisMariaMonblot.ThereasonI’mcallingisthatIhaveabookingfornextweek’sbusinessbreakfastmeeting.I’mafraidIwon’tbeabletoattendbutIwouldliketocometonextmonth’sinstead.IassumeitisonthelastWednesdayofthemonthasusual.Pleaseconfirmthis.You’vealreadygotmynumberbutjustincase,it’s7684556. ListeningscriptCall3:Hello.ThisisJochenAnderson.Iambookedintoruntheseminarondesignonthe25th.I’vejustreceivedthescheduleforthedayanditappearsthatIamspeakingatninethirty.Thatisn’twhatIagreedwithyou.WesaidIwouldbeatelevenandthatIwouldhaveninetyminutesnotonehour.You’vealsodescribeditasatalkbutI’mgivingaworkshop.Pleasegetbacktomeaboutthisassoonaspossible.I’llbeinmyofficebetweentwoandfiveo’clock. Call4:Hi,Vanessa.It’sKristen,justtoletyouknowthatJochenAndersonistryingtogetholdofyou.Heleftamessageonmyhomenumbertosayheisn’thappyaboutthescheduleforthe25th.Ihaven’tgotthedetailswithmesoIcan’thelpreally.I’msorry,butcanyoucallhimback?Heonlyneedsthetimechangingandsomethingaboutthetitle.I’msureoneoftheotherspeakerswon’tmindchanging.Youknowwhathe’slike.Seeyoutomorrow. Call5:Hello.ThisisBryaninsecurity.I’mreturningyourcallabouthavingthebuildingopenonSunday.I’mjustcallingtosaythat’sfine.I’llbehereatmiddayanywaysoit’llbeOKforthreeo’clock.Ifthere’sanythingelse,youcancallmeanytimeonmymobile.It’s077866788890. 3.Matchthefollowingexpressionstostages1-7inexercise2.Writethenumberofthecorrectstagenexttoeachexpression.0Hello,thisisamessagefor…_______AIt’s…_______BYoucanemailmeatrdot…_______CThereasonI’mcallingisthat…_______DIt’swithregardto…_______EThisis…_______FSothat’sMasinMadrid…_______GYoucangetmeanytimebetween…_______HCouldyoucallmeback?_______IIt’sPforParis…_______JCallmeon0207…._______KI’llbeintheofficetomorrow._______LI’dbeverygratefulifyou’dreturnmycall…_______1saywhothemessageisfor2saywhoyouare3givethereasonforcalling4spellanydifficultwords5requestareturncall6leaveyourcontactdetails7saywhenyouwillbeavailable Writing:Takingnotesandmessages0.‘Hello.ThisisMichaelJamesspeakingandthisisamessageforLelia.’MichaelJamescalledforLelia.(4words)1.‘I’dbegratefulifyoucouldreturnthiscallonmyhomenumber.’Callhimback_______________________.(4words)2.‘Iamcallingtoinformyouthatthenextmeetingisonhe23rd.’Pleasenote_________________________________.(8words)3.‘Wouldyoumindcheckingandlettingmeknowthefinaldates?’Pleaseconfirm___________________.(3words)4.‘IjustwantedtosaythatI’msorryforanyconfusion.’Heapologized_________________.(3words)1.Readwhatpeoplesayin1-9andwritemessages.Usewordsfromthespokenmessage.onhishomenumberthatthenextmeetingisonthe23rdthefinaldatesforanyconfusion 5.‘Theclientisaskingifitwouldbepossibletoputthemeetingback.’Hecalledaboutpostponing___________.(2words)6.‘Ifyouhaveanyfurtherquestions,don’thesitatetocallme.’Feelfree____________him.(2words)7.‘Iwashopingwecouldbringtheinterviewsforward.Isthatpossibleforyou?’Areyouableto________________________?(4words)8.‘Canyouletmeknowifyouareavailabletojoinuslater?’Letherknowifyoucan___________________.(3words)9．‘I’amtelephoningwithregardtoordernumber01-X33.Iamnothappyaboutit,I’amafraid.’She’scomplainingabout____________________.(3words)themeetingtocallbringtheinterviewsforwardjoinus/themlaterordernumber01-X33 2.Listentothefivecallsfromexercise1onpage30again.Takenotesandwritebriefandclearmessages.123451.PleaseemailRalphdetailofnextmonth’sseminarsatr.hensher@henckel.de.2.MariaMonblotwantstoattendnextmonth’sbusinessbreakfastmeetingnotthismonth’s.Confirmthiswithheron0778667888903.PleasecallJochenAndersonaboutthescheduleforthe25thbetweentwoandfiveo’clock.Hewantstochangethetimeandlengthofhisworkshop.4.PleasecallJochenAndersononbehalfofVanessaaboutthescheduleonthe25th.5.BryaninsecurityconfirmedtheopeningarrangementsforSunday.Callhimon077866788890ifthereisanythingelse. 3.VanessareceivesacallfromJochenAnderson.Listenandtakenotesonanyimportant:Checkingandclarifyingdetails?________________________________________________________.Confirmingactions?_________________________________________________________________.Requestingfurtherinformation?______________________________________________________.Listenagain.WhatphrasesdoesVanessausefor:*Dates_____________________________________*Times*Numbers___________________________________Theeventisonthe25th.TheschedulesaysJochenisspeakingat9.30pmbuthe’ssupposedtospeakat11am.He’dactuallyprefertospeakat2pm.Hismobileis07788908895.Sothat’s…/Isee./letmereadthatbacktoyou.Letmecheck.I’llhavetocheck…thencallyouback./I’llcallbackinanhour.Couldyougivemeyour…? 4.Workinpairs.StudentA:YournameisAndrzejWelanetz.YoutelephoneKristenatBusinessCircleConferencing.Requestdetailsofthenextcourseontelephoneskillsandaskthemtobesentbyemail(giveyouremailaddress).Confirmthatyouwillwanttosendfivemembersofyourstaffonthiscourseandfindoutwhatdiscountscanbegivenongroupbookings.StudentB:YouworkforBusinessCircleConferencing.SomeonecallstospeakstoyourcolleagueKristenbutshehastakenthedayofftoday.Takeamessageusingtheformbelow. To:____________________Caller:__________________Message:_________________________________________________________________________________________________________________________________________________________KristenAndrzejWelanetzPleaseemaildetailsofthenexttelephoneskillscourseto(emailaddress).He’ssendingfivepeoplesoalsoincludedetailsofdiscountsongroupbookings. YournameisSergiuszParteka.YoutelephoneVanessaatBusinessCircleConferencing.PostponeyourbookingfortheseminarononlinebusinessesnextTuesday(the13th)andapologizeforthecancellation.Requestdetailsoothedatesforthenextsimilarseminarsafterthe13thandfindoutifthemoneyfortheseminarisrefunded.5.Nowmakeanothersimilarcall.StudentA:StudentB:YouworkforBusinessCircleConferencing.SomeonecallstospeaktoyourcolleagueVanessabussheisinameeting.Takeamessageusingtheformabove. To:VanessaCaller:SergiuszPartekaMessage:He’ssorrybuthe’spostponinghisbookingfortheseminaronthe13th.Pleasesenddatesforthenextseminarandexplainifthecoursefeecanberefunded.'