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인력개발센터연합비전제시6연합의목적달성에필요한기타사업5정부및민간단체의위탁사업4인력개발센터운영에관한협력3인력개발센터운영에관한조사,연구2인력개발센터직원의교육및훈련1인적자원정책연구와프로그램개발
TemplateStoryBoardDesignSettingPlanPowerfulPresentationDesignProductsProcesswithdesignerPresentationDesignPresentationDesign
InternetHostWindowsforWorkgroupsWindows95&98AppleMacintoshSystemWindowsNTIBMMainframeTCP/IPNetworkPrinterUNIXSystemVMSSystemWindows2000
Case082OSIModelLayerapplicationnetworktransportsessionpresentationdatalinkphysical1234567Formoracle
산업의한요소가아닌,모든산업의공통언어유비쿼터스환경Mobile산업전망Any-PlaceAny-TimeAny-NetworkAny-ContentAny-DeviceAny-PlaceAny-TimeAny-NetworkAny-ContentAny-Device
편리적요인교통/보행환경의안전성환경적요인자연친화/깨끗한주거공간심미적요인아름다운거리/조망권문화적요인문화행사/지역에대한자부심경영효율의상승물류비대폭즐감사원복지상승사무실의업무환경개선기업이미지상승지속적인서비스제공기업선호도상승문화사업의활성화
UseexistingProductsSTEP1STEP2STEP3STEP4BecomeAwareofNewNewProductisAvailableBuyNewProduct
MARKETVALUE200820062005개발기도입기성장기성숙기300050007000
BrandManagementProcessBrandDiagnosisSTEP1BrandPerspectiveSTEP2BrandCultureSTEP3BrandCommunicationSTEP4
Case064BusinessContentsCategory1Category2Category3Category4Sub_category01Sub_category02Sub_category03Sub_category04Sub_category01Sub_category02Sub_category01Sub_category02Sub_category01Sub_category02eSolutionconsultingstrategy
ModelofSaleFormationUseexistingProductsSTEP1STEP2STEP3STEP4BecomeAwareofNewNewProductisAvailableBuyNewProduct
SafetyneedsSocialneedsEsteemneedsSelfActualizationneedsNEEDSAnalysis-자기몰입-자율성,양육-표현-사회적공격,성취지배-친화순종-육체적-놀이,이해
Case067BrandManagementProcessStep1MediamixStep2TargetmixSTEP3BrandmixSTEP4SeasonalitySTEP5RegionalmixProcessCompleted
RenewalCategorySearchSystemCommunityShopWebDesignRecruitSystemMailingsystem
소비자의구매역할과다양성advertisingcreativeMediaplanningmeasurabilityconcept12220
Case070제대로가고있는가?Areyougettingthere?우리는어디에있는가?Wherearewe?왜그곳에있는가?Whyarewethere?어떻게갈수있는가?Howcouldwegetther?어디로가야하는가?Wherecouldweare?T-plan
Case071attentioninterestdesirememoryactionAIDMAEstelmoLews광고문안을작성하는기본원칙.카피작성의원리는소비자의구매심리과정인AIDMA의법칙을따르는것이보편적이다.1.Attention-광고는우선사람들의눈에띄게한다음여러사람들의관심을끌도록해야한다.2.Interest-흥미를가지게해야한다.3.Desire-욕망을불러일으키게해야한다.4.Memory-기억하도록해야한다.그상품을살수있을때까지그상품을기억하고있도록인상깊게해야한다.5.Action-광고상품을살결심을하고실제로구매까지의행위로이끌도록해야한다.
종합포탈화로가기위한커뮤니티조성및협회이미지제고WebDesignSearchSystemRecruitSystemCommunityShopMailingsystemAdmintoolSite내의각종정보검색을위한System도입입력폼의차별화로구인/구직란을활성화System구축자동생성가능한동호회제공및게시판내부에자료실&갤러리제공강력한메뉴관리및그룹별메일링System구축접근이용이하고사용자편의성이한층강화된디자인RENEWALCase072
Rogers의채용모델누구보다앞서새로운것을받아들이는층innovator오피니언리더층으로동료집단의의견리더준거집단Earlyadaptor광고등에의해제품을받아들이는층Earlymajority경제적필요성에의해제품을받아들이는층Latemajority노인또는사회경제적지위가낮은층laggardSocialfactors
전략모델의필수광고목표표적소비자(TargetMarket)약속(ConsumerPromise)뒷받침(Support)상표이미지또는개성(Personality)Case074
Case075매체전략TV매체적정효율성수준은?적정매체선택은?적정TV매체예산안?열세상황의극복전략방안은?기타매체전략은?
등급별회원관리게시판관리자지정동호회부관리자지정회원포인트관리게시판,자료실포토갤러리일정관리쪽지기능비공개자료실동영상자료실FTP커뮤니티시스템개발및운영방안기본Process협회회원일반회원동호회생성기본템플릿수정가능ADMIN협회템플릿일반템플릿동호회포인트로유상템플릿구매템플릿마켓생성색상별템플릿가로/세로프레임별도프레임수량변경색상조정기능동호회부관리자지정게시판관리자별도지정자료실업로드용량제한일정관리쓰기제한협회회원관리자인증일반회원실명인증협회회원포인트관리
Case077WhatistheBrand?Rationalproductfeatures.attributesWhatwillItdoforme?RationalexpectationsasaResultofuse.benefitsWhatkindofpersonwolulditbe?Basichumanvalues-theendEmotionalrewardsoneexpectsFromusingthebrand.valuesWhatdoesitmeantome?Theimageofthebrand.AsElicitedintermsofhumanCharacteristics.personalityWhatistheenduringCoreofthebrand?Everybrandhasa“soil”whichcreatesitandidentifiesit.essenceThebrand
SupportADGoalTargetMarketConsumerPromisePersonality
SystemInfraCreativePowerPROJECTSUPPORTSYSTEMMediaPowerPromotionStrategyCommunicationStrategyMarketingConsulting*SYSTEMFLOWSTEP1STEP2STEP3STEP4
IrrelevantcharactersRelevantcharactersFlotSettingSymbolsMoodLeadcharacter
FlotSettingIrrelevantCharactersRelevantcharactersSymbolsMood
Case083Maxmarketingmodel질문서발송데이터베이스구축synergylinkagesalesActiv-ationadvertisingAccoun-tabilitymediatargeting
PRODUCTFUNCTIONSBRANDNAMEGRAPHICSPRDUCTDESIGNMIXLOGOS/TRADEMARKMIXPACKAGINGAUGMENTEDPRODUCTFEATURESCONTENTSCASE1CONTENTSCASE1CONTENTSCASE1
프로젝트진행순서STEP07STEP06STEP05사이트정보구조설계STEP04디자인&개발STEP03시스템통합STEP02테스트및오픈STEP01프로젝트계획수립분석컨텐츠설계
협력사네트워크가자동구축되는세계최고수준의ERP기반영업관리생산관리자재관리원가관리자금관리재무회계인사급여세계최초모듈별선택적용업무효율상승
Salescoupon/stampServicecontestEarlyBuyingDealPushmanagerRebateDemonstratorPremium/IncentiveContestPricedealallowanceRebateDealerserviceSamplingDM/Event/DHExhibitionDisplaystand
ERPSYSTEM구매/재고인사/급여영업/매출재무회계생산/외주MRP/MPS수입/수출원가분석
PRconsultingCrisismanagementInvestorrelationsMediaRelationsEventmanagementDatabasemarketingMarketingpromotionProductionOn-linePR
PRconsultingCrisismanagementInvestorrelationsMediarelationsEventmanagementDatabasemarketingMarketingpromotionProductionOn-linePR
PRAGENCYPRconsultingCrisismanagementMediarelationsEventmanagementMarketingpromotionOn-linePRInvestorrelationsDatabasemarketingProductionAdvertising
InternetHostWindowsforWorkgroupsWindows95&Windows98AppleMacintoshSystemIBMMainframeWindowsNTWindows2000MSLanManagerUNIXSystemNetworkPrinterVMSSystemPART
TradeallowanesPriceoffsIn-onornear-packsSamplingCouponsTradecouponsFree-in-the-mailPremiumsSelf-liquidatingPremiumsContests&SweepstakesRefundoffersBonuspacksStamp&Continuityplans
200520062007200820106,030,0347,010,0009,000,00011,000,000?numeric
5step4step3step2step1stepinnovatorEarlyadaptorEarlymajorityLatemajoritylaggard
DifferentBenefitRelation
미국LAOntario캐나다MiamiSantiago중남미지역일본TokyoKualaLumpurJakartaSydneyAucklandShanghai중국아태지역DubaiAmmanJohanesburg아중동지역BeijingCase098
POLANDIRELANDUNITEDKINGDOMSPAINMOROCCOALGERIATUNISIAFRANCEITALYGREECETURKEYBULGARIAUKRAINEBELAUSRUSSIAFINLANDSWEDENNORWAYDENMARKGERMANYROMANIAYUGOSLAVIASWITZERLANDAUSTRIACROATIASLOVAKIAHUNGARYCZECHREPUBLICESTONIALATVIALITHUANIAEUROPE
서울경기도강원도충청북도충청남도전라북도전라남도경상남도경상북도제주도도봉구노원구강북구중랑구동대문구성북구은평구종로구서대문구중구성동구광진구강동구송파구강남구서초구용산구마포구강서구양천구영등포구동작구관악구금천구구로구
Objective2.SalesActivityNo.1WholesalerinJapanwithintegratedmarketingsystemlinkingstorageterminalandsaleschannelthroughon-linenetworkupto201010MillionklSalevolumein2010
YourBrain“On”PresentationsRightBrainLeftBrainSensoryEmotions,impressionsImagistic,holisticHereandnowLogical,sequentialAnalytic,dataShort-termmemoryDefenseintensivePresentationImpactBrainProcesses
길벗의출판분야IT출판사업부국어와외국어출판사업부어린이청소년출판사업부경제경영출판사업부건강과취미실용출판사업부무작정따라하기시험에나오는것만공부한다TryAgain!무작정따라하기기적의계산법공부습관10살전에끝내라프레젠테이션전략&실무기술200기획&제안서작성기술20031542길벗출판분야
비즈니스프레젠테이션의종류비즈니스프레젠테이션목적장비도구사업계획서신제품발표회업무보고서투자설명회빔프로젝터OHPTV전자칠판파워포인트PT동영상PT플래쉬PT디렉터PT
프레젠테이션디자인강의기획/발표강의철저한학생관리교육효과측정정기적인강사교육및관리커리큘럼개발및수시Update교육교재및부자재공급부가행사활동지원교육시스템강화교육컨텐츠제공업무능력향상전문인력구축맞춤형강의제공협력관계유지수강생파워피티기업전문강사파워피티교육과정
대기축산물수질식품전염병의약품연구원소개파워피티환경연구원
파워피티PTSHOP운영구성PTSHOP템플릿한방,의료의사,간호건강결혼,아기소풍,여행가족악기,댄스노래,연주문화은행,지폐주식,통계금융축구,농구체조,배구스포츠학교,공부시험,대학교육
한국형지방자치의청사진파워포인트2003무작정따라하기포토샵5.0단숨에끝내기정보처리기사필기미쓰이,미쓰비시상사Tryagain!토익단어장기적의두뇌습관나라총서무작정따라하기단숨에끝내기시험에나오는것만공부한다세계일류기업총서TryAgain기적의학습법길벗도서시리즈
조직구성“프리젠테이션디자인전문가”는파워피티입니다.powerPTWebsiteDesignDivisionWebsiteDesignDivisionTrainingDivisionTrainingDivisionPresentationDesignDivisionPresentationDesignDivision프레젠테이션디자인팀프레젠테이션디자인팀프레젠테이션연구소프레젠테이션연구소기획팀기획팀
2005.05(주)비트원컴과모션그래픽/디자인개발분야MOU체결2004.09위즈데이타와이미지사용의업무협약체결(사진,일러스트)2004.07한국디자인진흥원(KIDP)공인산업디자인전문회사등록2004.07(주)한글과컴퓨터와프리젠테이션부분에대한MOU체결2004.05파워포인트2003무작정따라하기(길벗출판)출간2003.03청중의마음을사로잡는프레젠테이션디자인패턴27(길벗출판)출간2002.09프레젠테이션전문쇼핑몰PTshop오픈2001.12SKISAC2002프레젠테이션디자인강의계약1999.03파워포인트97무작정따라하기(길벗출판)출간지속적인경영혁신과안정적성장을바탕으로‘교육문화기업’추구연혁
여성인력개발센터업무지방자치단체로의이양(2005.01.01)설립배경설립목적여성의직업능력개발과취업촉진에기여여성의소득증대와사회경제적지위향상에기여센터간원활한운영과발전도모협의체(법인구성)의필요성대두관련업무를총괄하는‘여성인력개발센터연합’을구성(여성인적자원정책연구와프로그램개발,센터직원의교육및훈련등)여성인력개발센터연합설립배경과목적
14323.PTTraining파워포인트스킬업슬라이드작성의첫걸음파워포인트드로잉스킬프레젠테이션디자인컨셉별슬라이드디자인애니메이션의효과적을활용포토샵활용과색채디자인포토샵기본기능이해프리젠테이션Color디자인멀티미디어활용윈도우무비메이커활용하기Gifanimationimage만들기디자인하우노
III.파워피티주요사업홍보프레젠테이션회사소개,제품소개와같은성격의커뮤니케이션프레젠테이션컨벤션프레젠테이션박람회,국제회의같은컨벤션행사에서사용하는영상프레젠테이션프레젠테이션기획,디자인,발표교육과정파워포인트스킬업,프레젠테이션디자인,포토샵활용과색채디자인프레젠테이션위한시나리오작성,프레젠테이션기법가.프레젠테이션그래픽디자인나.프레젠테이션디자인교육
2.프레젠테이션3요소참신한목표수립과다양한정보재구성자연스러운논리적흐름구도Content핵심이있는디자인구성읽기쉽게,알기쉽게내용표현Visual자신감있게신뢰감있는이미지연출프레젠터와청중의쌍방향커뮤니케이션Delivery
교육DESIGNSCHOOLINJECTIONSCHOOLEXTRUSIONSCHOOLTECHSCHOOL고객사의제품설계및개발의문제점을해결사출성형기술이론및실습으로Package화압출성형관련기술교육및문제해결중심교육기본적이고필수적인소재특성및가공기술을교육
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16%14%70%NorthAmericaEuropeOthersTopTierCompetitionTopTierCompetitionTopTierCompetitionAlthoughThisbrokeintotheGlobalTop3in2004,thereisstillabiggaptobeovercomeintheNorthAmerican&EuropeanmarketsABIGGAP
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ITindustryTourismindustryEnvironmentalindustryKeyStrategicIndustryofthe21stCenturyKeyStrategicIndustryofthe21stCentury
지역클러스터에미치는영향글로벌화가글로벌화와폐쇄적클러스터의변화지역클러스터의변질화,지역클러스터혁신의학습화글로벌네트워크구축
인사말이승일고객의성공이저희의성공입니다.성공프레젠테이션의동반자,(주)파워피티가여러분과함께합니다.DigitalPresentationFrontier프레젠테이션,21세기비즈니스의화두입니다.이제는글로벌화되고분초를다투는치열한비즈니스에서효과적인프레젠테이션은성공을위한필수조건입니다.그러나,우리의기업환경은프레젠테이션의수준격차가선진프레젠테이션과크기만합니다.(주)파워피티는다년간의노하우를바탕으로한프레젠테이션전문컨설팅과효과적인디자인,양질의디지털컨텐츠,그리고고객만족의교육으로고객에게프레젠테이션에대한확실한해법을제시해드립니다.(주)파워피티대표이사
262KTFTLCD16MQVGALCD65KOLEDLCDSupportshigh-resolutioncolor,larger-than-averagedisplays176x220pixels128x160pixels320x240pixelsMultimediaExpertise:DisplayLeadership
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광화문의시대도래서울의중심!역사의중심!문화의중심!광화문!!!
Nowitistimeforyoutomakethebestchoice
미래전략산업집중끊임없는연구,개발
진보된기술도입활발한연구활동삶의질향상편리한생활산업개발문화발전세계화과정
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BloombergSystemVoicemailServiceMobileBusinessProvidesafreebusinessenvironmentwhereyoucangetwirelessInternetaccessEightdifferentlanguagesTheBloombergservicetoaccesstheworld’sfinancialinformation24hoursadayTheInfomobilePhonesystemtodeliver100%callstoourcustomersInfomobilephonesystem
식품분야식품분야주요업무잔류농약검사부적합농산물압류폐기식품재질및용출시험위생용품품질검사기구.용기영양성분및안전성검사식품첨가물검사농산물중금속,마비성패독,위생미생물검사부적합수산물압류폐기수산물
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인력개발센터연합비전제시1인적자원정책연구와프로그램개발6연합의목적달성에필요한기타사업5정부및민간단체의위탁사업4인력개발센터운영에관한협력3인력개발센터운영에관한조사,연구2인력개발센터직원의교육및훈련
현대화고도화전문화Institute혁신적인연구개발프로그램혁신적인연구개발프로그램성공적인개발연구능력평가성공적인개발연구능력평가첨단기술협력강화프로그램첨단기술협력강화프로그램연구소소개연구소소개
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미래를향한도전과혁신성장전략경영방식Management조직문화Culture리더쉽연재상PeoplePeople/리더쉽
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2.게임체험서비스제공세계최고의시연위성게임서비스제공외국인을위한TV및라디오채널운영특별콘텐츠제작고속이동중무선인터넷접속만찬·문화행사시시스템지원제작자와의인터뷰게임강국실감하기
보증대상기업은영리를목적으로사업을영위하는개인,법인기업,단체법령상우선보증부문은중소기업,수출지원금융및기업생산성향상에필요한자금보증대상업종은법령상모든업종에대하여보증취급가능신용보증대상기업
전문직업상담취업알선취업정보및알선직업선호도검사취업상담인력수요조사직업의식개발훈련직업적응훈련사회문화활동지원문화복지증진고충상담수강생자녀를위한사회문화프로그램운영지원시설운영놀이방식당휴게실기타휴게시설운영직업능력개발훈련여성능력개발단기직업교육훈련실시여성가장취업훈련실업자재취직훈련고용촉진훈련단기고용촉진훈련전업주부재취업훈련전문진집중훈련여성인력개발센터의사업내용사업내용
-무선통신업체중SKT,KTF,LGT10%상승-유선통신업체중KT,하나로텔레콤,데이콤상한가(유,무선네트워크보유업체기회)결합서비스허용:성장성제고의기회연초대비주가수익률이상대적으로저조현재평가도시장평균대비저가메리트가부각수익성개선과구조조정이슈가투자심리를개선통신업체의주가상승배경통신서비스업체주가강세시현
이산화탄소처리기술이산화탄소저감기술고온순산소연소기술회수처리기술반응분리공정기술미활용에너지이용기술.com사업단주요연구분야
農休住지방상생을위한주5일제활성화도시민이5일은도시,주말2일은농산어촌에서체류·활동어메니티기반시설커뮤니티농·어촌체험문화,건강전원주택
추진방향및추진실적성장기(’04-08)지역종합개발사업체제전환및협약체결지역사업화추진및지역종합개발사업활성화및국가균형발전정책접목지역종합개발사업체제정비시범지역협약체결도약기(’00-04)(’08-12)도입기사업추진방향및실적
투자제안은행,증권사제2금융권금융사업단수익률관리자금결제위험분석한도관리상품분석상품추천상품개발최종투자여부확정제2금융권자금운용개선방안신용심사투자결정프로세스사후관리자금집행투자결정리스크검토투자검토
추진일정세부계획계열사별개최노조와협의신산업단지관련절차와연계이전및이행내용협약체결지주회사와협력할것을협약노조와협의계속’04년말까지’05~’06년’06~’07년’07년이후모든계열사이전협의회구성이전기본협약체결계열사배치(안)발표이전이행
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RISHumanBenefitGap이제는협치(Governance)시대입니다우리이렇게노력합니다지역혁신체계(RIS)구축휴먼네트워크구축지역발전협의회지역네트워크지역혁신협의회지역사랑시민회의향토연구원21C지역포럼
사업추진개념국가경쟁력강화연구위한연구배제기업체주관연구개발최적의기술도입으로최고의제품생산최상의서비스제공으로고객만족실현공공이익추구수요핵심기술보유엔지니어링의신뢰성(설계,시공,운전)실적과현장경험을통한Know-how축적공급시장원리입각한상품개발
"07년상반기"06년하반기"06년상반기경제규제개선제도입세부방안마련『경제규제개선T/F』구성입법추진향후추진계획
향후경영체제개편계획과제별담당자지정추진을위한과제별필요사항정의연별주기적점검연말최종적인성과평가발전방향혁신추진관련기관설명세부실행계획수립(06년)혁신추진(07~09년)주기적점검및성과평가(10년)
일중독의3단계퇴근후집에와서도일하는경우-경제력에대한강박-완벽성을추구-성취지향적-자신능력과장-배우자로부터도피일중독에걸렸다고스스로깨달음일중독에서벗어나기위해취미,봉사,여가활동을함어떤일이든하고봄주말과밤에도일함건강은생각하지않고일에매달림일중독증(Workaholic)이란어떤이유때문이건일외에는자신을지탱할정신적인힘이없는상태단계단계단계
후손과환경을위한원자력2000년원자력기술G5,세계3대원자력플랫폼진입연구개발전문인력의자율적운용체제구축연구개발기금,정부출연금원자력연구개발재원의획기적증대21세기선진국의저력과희망을상징하는연구소-2000년2000명,2000억원-
세계적트렌드반영화장품업계의새로운테마를형성하며성장나노기술과바이오기술생약성분비법연구개발웰빙,피부저자극장점부각상이한컨셉조화자연에서출발한내추럴한소재가트렌드자연스럽고투명한느낌의메이크업이유행빛의원리를어떻게피부에적용하는가?
도시의비전과발전전략21세기세계로열린동북아의수도한방산업클러스터조성문화산업클러스터조성전통주력산업과신산업의육성대도시형서비스산업육성테크노폴리스조성및과학기술연구원설립12345과학기술중심도시문화예술중심도시
고객상담센터조직구성및운영계획Manager(센타장)Supervisor(팀장)QA고객센터In/Outbound경력5년이상인자(관리자경력4년이상)업무기획과운영능력이있는자업무성과평가와공정한인사관리자리더쉽과부하육성능력이있는자고객센터In/Outbound경력4년이상인자(관리자경력2년이상)상담원지도/관리능력및조직활성화능력이있는자책임감이투철하고동료사이에신임이두터운자고객센터QA경력2년이상인자(상담경력2년이상)상담품질실적이우수하고상담코칭능력이있는자관리자및지원Staff선발기준
올림픽과의Synergy효과기대올림픽과FIFA간강력한시너지효과창출을통한TopBrand도약의전기마련아마추어리즘경기장광고펜스힘듦기간이길고,기업의전략의집중도높음마케팅범위전통적,보편적가치의GlobalCitizenship역동적,열정적가치의NationalPatriotism이미지4년주기4년주기개체기간북미,아시아유럽,중남미,아프리카,아시아마케팅지역상징성ㆍ순수성등질적인측면단순노출효과,즉양적인면집중마케팅효과
3GWhenWhatHow2G1GArewereadyfor3G?
관련법제정을위해상반기중T/F구성기존도시지역광역개발및공공성강화사업주체자금조달사업방식사업내용공공기관주도로민간참여프로젝트파이낸싱등민자유치도로,학교,공원등을포함종합커뮤니티형성기반시설부담금으로개발이익환수Customersatisfaction
영업기회활동관리혁신캠페인관리혁신고객서비스역량강화IT인프라고도화로고객중심의미래지향적CRM구성CRM혁신7대혁신프로젝트추진국내혁신추진현황채널최적화고객니즈관리혁신고객정보자산화지식기반접점업무혁신
도소매거래선확보및백화점,면세점등매장입점공격적통합마케팅으로해외판로망확충박람회참가대형유통판촉우수바이어초청시장개척단시식홍보,세미나E-박람회개발안전성홍보관설치소비자직접마케팅일본권김치,인삼세미나스타마케팅(젊은층공약)중화권태국,필리핀시장개척한류마케팅목표시장별통합마케팅전개동남아
자율학습체계구축현재직무관련전문자격취득지원(1인2자격증취득)AnytimeAnywhereAnycontent교양경영도서배부및전문기관의On-line교육시행Cyber교육을통한학습의일상화실현독서통신교육의활성화직원자격능력개발지원시행
파급효과당뇨병성합병증질환연구모델구축WTO대비지방대학의활성화국내외300억달러시장국민건강증진한국한의학연구원-Evidencebasedstudy기반구축-한약의표준화
‘무엇을하고싶나’보다‘무엇을해야하나’를물음무엇이기업을위한길인가를생각계획표에따라행동함기꺼이책임을떠맡고결정을내림효과적인커뮤니케이션구조를만듦기회를놓치지않음생산적미팅시스템을구축항상‘우리’라고말함‘CEO의8가지덕목’탁월한리더의공통점
People(인재)Product(상품/서비스)InfraPlace(네트웍)Promotion(브랜드)비즈니스파트너와의네트웍구축및활용역량4P를지원하는역량상품,서비스에대해호의적인인식을갖도록하는브랜드역량다양하고차별화된상품및서비스를제공하는역량전문적인지식과열정을가진인적역량우리회사의4P+1I핵심역량
HandsetWirelessinternetGlobaltelecommunicationDigitalMultimediaBroadcastingnavigationsystemBestChoice신기종핸드폰개발
투자유치효과분석외자유치운영전략및목표생산효과-정책자금의차별성강화를위한역할재정립필요기술파급효과-혁신형중소기업의특성에맞는자금공급을강화고용효과-기술성과사업성에기초한자금지원인프라를마련123
위기를인식,명확한비전제시요구에부응하지못하면고객으로부터불신과거의행동과습관에안주하려는정서변화에적응하지못하면뒤질수밖에없는현실요구에부응변화에적응진취적정서위기인식조직구성원의위기의식공감이혁신의출발점
외국자본유치중요성안정적인외환확보생산고용창출수출증대기술력확충외국인투자산업구조조정촉진
마케팅지원인력교류네트워크론지원기술지원향후기술개발지원교육지원최대공기업중소기업에대한지원활성화사회기여역할강화기반산업동반성장
FunctionalPower30.4%ImagePower19.4%AwarenessPower50.2%PT시장의Performance를좌우하는요소(BrandValue-UpMasterModel)PT비주얼실제제작
MarketLeadershipSales/AwarenessHLMarketingFundLDBDevelopmentHighcostLowefficiencyHLowcostHighefficiencyMarketingProcessGuide
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