[精选]市场营销PPT5780563962.pptx 16页

'back第一节市场营销概述1 本节导入2 本节导入freshfamilyfastfriedfantasyfordisorm快餐航母？fillingMcDonald"soverallproductconceptsback3 MarketingoverviewMarketingconceptMarketingprocessMarketingmanagementphilosophy"sevolution4 Marketingreferstocreateconsumersatisfactionofgoodsandservices,andtomakethemfromtheenterpriseteleporttoconsumerhandsofallbusinessactivities.backMarketingconcept5 FindevaluationmarketopportunitiesMarketsegmentationchoosetargetmarketDevelopmentofmarketingmixanddecidethemarketmarketingbudgetImplementationandcontrolmarketingplan二、市场营销过程back6 7MarketingideaSellingconceptProductconceptsSocialmarketingconceptbackProductionconcept三、市场营销管理哲学的演变7 Abasicprinciple,marketresearch(一)Marketresearchconcept(二)Marketsurveycharacteristics(三)Marketsurveyrole(四)Marketinvestigationprocedure(五)marketsurveymethod8 purposediversityThewholeprocessbindingSpecialdutysocialscientificuniversalitylimitations(二)Marketsurveycharacteristics9 (3)Marketsurveyrole1,cancommunicateinformationmessageandrecipientsbetweentheinformationtransmissionandexchange.2,mayknowandgraspthemarketdevelopmentandchangerules.3,canformanagementdecision-makingprovidemarketinformation.4,canhelpenterprisestoexploitmarket,developnewproducts.5,canhelpenterprisestoimprovethemarketcompetitiveness.7,canenrichandperfecttheenterprisemarketinginformationsystem.7,canstudyandpredicttheactionsofhumanbeings8,canurgeenterprisestoimprovemanagementandimprovetheeconomicbenefit10 marketforecastbasicprinciple（1）themarketforecastcontent(2)marketforecastmethod(3)marketforecastprograms11 marketforecastcontent1,marketenvironmentprediction.2,marketdemandforecasting.3,themarketsupplyforecasts.4,marketsupplyanddemandconditionforecasting.5,consumerspurchasebehaviorprediction.6,productmarketforecast.7,productsalesforecast.8,marketforecast.9,marketcompetitionpatternforecast.10,businesssituationforecast.12 quantitativequalitativeCombinationforecastmethod(2)marketforecastmethod13 (三)市场预测程序目标、资料内容、规律期限、经验技术、费用经济理论分析统计检验调整、修正目的性原则约束性原则可行性原则历史的、现实的总括的、分类的主体的、相关的综合分析计算比较模型估计预测推断确定预测目标明确预测内容收集整理资料选择预测方法作出预测推断评价预测结果编写预测报告对象、课题目的、期限划分构面选择变量back14 marketdemandforecasting(1)marketdemandforecastingmeaningsanditsstatus(2)marketdemandforecastingtype(3)marketdemandforecastingeffect15 9、静夜四无邻，荒居旧业贫。。八月-21八月-21Wednesday,August04,202110、雨中黄叶树，灯下白头人。。07:57:5007:57:5007:578/4/20217:57:50AM11、以我独沈久，愧君相见频。。八月-2107:57:5007:57Aug-2104-Aug-2112、故人江海别，几度隔山川。。07:57:5007:57:5007:57Wednesday,August04,202113、乍见翻疑梦，相悲各问年。。八月-21八月-2107:57:5007:57:50August04,202114、他乡生白发，旧国见青山。。04八月20217:57:50上午07:57:50八月-2115、比不了得就不比，得不到的就不要。。。八月217:57上午八月-2107:57August04,202116、行动出成果，工作出财富。。2021/8/47:57:5007:57:5004August202117、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。。7:57:50上午7:57上午07:57:50八月-219、没有失败，只有暂时停止成功！。八月-21八月-21Wednesday,August04,202110、很多事情努力了未必有结果，但是不努力却什么改变也没有。。07:57:5007:57:5007:578/4/20217:57:50AM11、成功就是日复一日那一点点小小努力的积累。。八月-2107:57:5007:57Aug-2104-Aug-2112、世间成事，不求其绝对圆满，留一份不足，可得无限完美。。07:57:5007:57:5007:57Wednesday,August04,202113、不知香积寺，数里入云峰。。八月-21八月-2107:57:5007:57:50August04,202114、意志坚强的人能把世界放在手中像泥块一样任意揉捏。04八月20217:57:50上午07:57:50八月-2115、楚塞三湘接，荆门九派通。。。八月217:57上午八月-2107:57August04,202116、少年十五二十时，步行夺得胡马骑。。2021/8/47:57:5007:57:5004August202117、空山新雨后，天气晚来秋。。7:57:50上午7:57上午07:57:50八月-219、杨柳散和风，青山澹吾虑。。八月-21八月-21Wednesday,August04,202110、阅读一切好书如同和过去最杰出的人谈话。07:57:5007:57:5007:578/4/20217:57:50AM11、越是没有本领的就越加自命不凡。八月-2107:57:5007:57Aug-2104-Aug-2112、越是无能的人，越喜欢挑剔别人的错儿。07:57:5007:57:5007:57Wednesday,August04,202113、知人者智，自知者明。胜人者有力，自胜者强。八月-21八月-2107:57:5007:57:50August04,202114、意志坚强的人能把世界放在手中像泥块一样任意揉捏。04八月20217:57:50上午07:57:50八月-2115、最具挑战性的挑战莫过于提升自我。。八月217:57上午八月-2107:57August04,202116、业余生活要有意义，不要越轨。2021/8/47:57:5007:57:5004August202117、一个人即使已登上顶峰，也仍要自强不息。7:57:50上午7:57上午07:57:50八月-21MOMODAPOWERPOINTLoremipsumdolorsitamet,consecteturadipiscingelit.Fusceidurnablandit,eleifendnullaac,fringillapurus.Nullaiaculistemporfelisutcursus.感谢您的下载观看专家告诉'