商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第6课.ppt 37页

'UnitSixCulturalDifferenceinBusiness商务英语综合教程第四册 Thereexistsomeculturaldifferencesbetweentheslogansofthetwobrands,adidasandlining.Whatdoyouthinkofthedifferences? LearningObjectives:Toestablishtheawarenessofculturaldifferencesinbusiness;Toknowdifferentmodelsandfeaturesinsomeothercountries;Tousetheme-relatedvocabularyandexpressionsinrealsituations. LearningPointsPartI:Lead-inPartIII:ExerciseandQuizPartII:TextAUnit6 Lead-in蝌蚪啃蜡？可口可乐！culturalawarenessismorethanbrandtranslation！ Whenworkingintheglobalcommercialenvironment,knowledgeoftheimpactofculturaldifferencesisoneofthekeystointernationalbusinesssuccess.Improvinglevelsofculturalawarenesscanhelpcompaniesbuildinternationalcompetenciesandenableindividualstobecomemoregloballysensitive.TextAAdviceonCross-culturalBusiness RussiaJapanUSAFranceChinaArgentinaCulturalNotes:businesscultureinsomecountries Termsusedinthebeautyindustry:redtapelow-contextcommunicationHigh-contextcommunicationrelationshipfocusedmarketpolychronictimebehaviormonochronictimebehavioregalitarianism WordstoDrill:countervailinginterdependencevulnerablespatescuttleopportunisticconsensualsubsidiarylucrativehierarchyhigh-handedimperioussynergypoolleverageadhoc PartsParagraphsMainIdeasPartⅠPara.1~2Threeyoungmenfromdifferentworldsetuptheircompany.PartⅡPara.3~24Thebusinessphilosophyoftheircompany:theyattachgreatimportancetoculturaldifferenceandoffersomeexamplestoillustrateit.StructuralAnalysis QuestionsforDiscussion:Whatdoyouthinkistheimportanceofbeingawareoftheculturaldifferencesinbusiness?whatdoyouaboutthedifferencesbetweenChinaandtheUSinbusiness?Canyoupresentanexampletoillustrateit? TranslationExercise1.Culturaldifferencewillnotonlybe,ontheonehand,anobstacle,butwillserveasabridgeinthebusinesscommunicationandmanagementincross-culturalenvironmentontheotherhandifitwouldbebettergrasped. TranslationExercise2.Mostcompaniesdonotunderstandtheextenttowhichculturaldifferenceswillchallengetheirprinciples.3. AftertheMA(mergeracquisition),thedifferenceofcooperateculturesreadilyresultsinculturalconflicts,which,ifhandledinefficiently,willpossiblyleadtothefailureofMA. TranslationExercise4．一家业务遍布全球的国际企业，成功的秘诀就在于使员工合作和互相帮助，克服“文化差异”的问题。５．中西企业文化差异表现在管理理念,思维方式,决策方式,基本价值观等方面. Quiz:wordderivation1)Amongscientiststhereisageneral____aboutwhatisandwhatisn"tproperscience.(consensual)2)Thequestionoffinanceis____tothequestionofwhethertheprojectwillisapproved.(subsidiary)3)Theycanbehighlyproblematicforusers;manypeoplehavedifficultythinkingintermsof_____datastructures.(hierarchy) Quiz:wordderivation4)Yoursuggestionhasgreatlycontributedtothe______ofourwork.(accomplish)5)TheU.S.economyusuallygrewfastenoughtoabsorbthenewcomers,providedtheywerewillingtowork______atslightlylessthanthewageratespaidtoacculturatedworkers.(productivity) Writeareportofacaseofinternationaltradedispute  causedbythelackconsciousnessofculturaldifferencesforabout200words.PreviewTextB:acasestudyAssignment Thankyou managementstyle:Toomuchconsultationfromaseniormanagercouldbeseenasasignofweaknessandlackofdecisiveness.Teamworking:Onceateamhasbeenestablishedandisworkingwelltogetheritisprobablybesttokeeptheteamintactforaslongaspossible.Womeninbusiness:AlthoughahighpercentageoftheRussianworkforceisfemale,therearevery,veryfewwomeninseniormanagement.DoingBusinessinRussia managementstyle:Individualpersonalityandforcefulnessarenotseenastheprerequisitesforeffectiveleadership.teamwork:Itisimportantthatgroupmembersmaintain"face"infrontofothergroupmembers.womeninbusiness:ThereremainsastrongunspokendiscriminationtowardswomenintheworkplaceDoingBusinessinJapan managementstyle:Theultimateresponsibilityfortheconsequencesofthedecisionlieswiththeboss.teamworking:Everybodyisexpectedtobefullycommittedtothecommongoals.womeninbusiness:AlargepercentageofAmericanexecutivesarewomen.DoingBusinessinUSA managementstyle:Ahighlyeducatedmanagementpopulation,whichapproachesmanagementwithanunusualdegreeofacademicprecision.teamworking:Peopleprefertohavedefinable,personalsetsofobjectives.womeninbusiness:TheprerequisiteforsuccessasawomanistohaveachievedasuitablelevelofeducationandtohavegainedentryintoaGrandEcoleDoingBusinessinFrance managementstyle:Managementstyletendstowardsthedirective,withtheseniormanagergivinginstructionstotheirdirectreports.teamworking:Itwouldbeunusualforanindividualtoactunilaterallywithoutinvolvingothermembersofthegroupwomeninbusiness:TheliberalisationpoliciesofthelastdecademighthavereversedmanyoftheadvancesmadebywomenDoingBusinessinChina DoingBusinessinArgentinamanagementstyle:Itisimportantthatthebossactslikeaboss.teamworking:Trustgrowsslowlyinacountrywhereitmayatsomestageinthepasthavebeendangeroustotrustpeopleyoudidn′tknow.womeninbusiness:Visitingfemaleexecutivesshouldnotreallyencounteranyparticulargenderbias. countervailingadj.compensating补偿的;弥补的,抵消的反补贴税countervailinglevy环境补偿关税greencountervailingdutiesSyn.offsetting,compensativecompensatory spaten.suddenfastrush大批，大量，(水)泛滥Trans.Syn.mass,heap,rush接二连三的丑闻使医生名誉扫地。大雨过后，河水暴涨。Doctorshavesufferedalossofprestigefollowingaspateofscandals.Afterheavyrain,theriverwasinspate. consensualadj.(ofacontract,agreement,etc)existingbyconsentaconsensualmarriage双方同意的婚姻aconsensualcontract.双方达成的协议consensusn.一致同意;共识Canwereachaconsensusonthisissue?我们能在这个问题上取得一致意见吗? lucrativeadj.producingaprofitalucrativeincome一笔利润收入alucrativemarketingstrategy一套赢利的市场策略alucrativeinvestment赚钱的投资Helandedalucrativebilletwithapublishinghouse.他在一家出版社里谋到一个报酬很高的职位。Syn.profitable,remunerativeAnt.bleeding high-handedadj.tactlesslyoverbearingandinconsiderateTheteachersaiditwasnoteasyforsometeacherstochangefromeducation"shigh-handedmethodsandadoptrespecteducation.老师说，有的老师很难从以前高压式的教学方式转变到现在的“尊重教育”的模式。Wordbuildingwarm-heartedshort-handedbroken-heartedabsent-minded synergyn.thepotentialabilityofindividualorganizationsorgroupstobemoresuccessfulorproductiveasaresultofamergerFinancialIQisactuallythesynergyofmanyskillsandtalents.财商实际上是技巧和才能的结合。synergicadj.synergicrelationship协同关系synergiceffect协同作用 pooln./v.tocombine(investments,money,interests,etc)intoacommonfund,asforajointenterpriseTrans.1.我们之中谁也不能单独买得起这东西,所以我们就集资购买吧。Noneofuscanafforditseparately,solet"spoolourresources.Pooln.Alineofpalmtreesfringetheswimmingpool.游泳池边缘围了一圈棕榈树。Fatallyshot,helayinapoolofblood.他遭致命枪击,躺在血泊之中。 adhocadj.foraparticularpurposeonly;lackinggeneralityorjustificationadhocarbitration特别仲裁,专项仲裁adhoccommittee专门委员会Trans.这是一家专门成立的处理某一问题的特别委员会Thisisanadhoccommitteespeciallyestablishedtodealwithaparticularsubject. Key1.一方面,文化差异是一种障碍,另一方面,在跨文化环境下,只有很好地掌握文化差异才有可能使其成为商务沟通和管理的桥梁。 Key2.大多数企业不理解文化差异对这些原则构成冲击的程度有多大。3．企业并购后,由于不同的企业存在企业文化差异而导致文化冲突,假如不能有效解决文化冲突,将有可能导致并购的最终失败. Key4.Thesuccessofaglobalcorporationwithawidereachliesinitsabilitytohaveitspeopleworkinａteamtohelpeachhelpbridgethevarious“culturalgaps”.5.ThedifferenceincorporateculturebetweenChineseandWesternenterprisesliesinmanagementidea,thoughtstyle,decisionstyleandbasicviewpointsofvalue. Keyconsensussubsidiaryhierarchical Key4.accomplishment5.productively'