商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第5课.ppt 37页

'UnitFiveCreationofCorporateCulture商务英语综合教程第四册 What’syourunderstandingofthedefinitionofcorporateculture?Corporatecultureisatermusedtodescribethecollectivebeliefs,valuesystems,andprocessesthatprovideacompanywithitsownuniqueflavorandattitude. LearningObjectives:Toknowwhatcorporatecultureis;Toknowtherepresentativesloganswhichindicatethecorporatecultureofsomeworldfamouscompanies;Tousetheme-relatedvocabularyandexpressionsinrealsituations. 1PartI:Lead-in3PartIII:ExerciseandQuiz2PartII:TextALearningPoints Lead-in1)Nike2)KFC3)Honda4)Anycall5)Adidas6）Lining7）IBM8）MicrosoftslogansofthecompaniesJustdoitThePowerofDreamsTalkPlayLoveImpossibleisnothingAnythingispossibleNobusinesstoosmall,noproblemtoobigWheredoyouwanttogotodayWedochickenright Atthefoundationofanycompanyculturearethestandardsthatgoverntheoperationofthebusiness.Thisbasicorganizationalculturemakesitpossibletodevelopotherlayersofcorporateculturebasedonthesefoundationalfactors.TextA：FromFactorytoFamily:TheCreationofaCorporate CulturalNotes:Corporatecultureisamicrocosmandanintegralpartofthenationalculture,andtheCorporateculturealsorepresentsthecharacteristicsofthecountry.corporatecultureindifferentcountries WordstoDrill:anachronisticenlivenarrayepitomizeextoltouttangiblesubordinatesemiprivatefamilialsootyventilationannexsemicircular PartsParagraphsMainIdeasPartⅠPara.1~3theintroductiontoLarkinCompany.PartⅡPara.4~12thepresentationofthecompany’suniquecorporateculturewhichonceplayedanessentialpartforthegloryofthecompany.PartⅢPara.13Epilogue:aftertheboom,thecompanyunderwentthedecline.StructuralAnalysis QuestionsforDiscussion:Whatdoyouthinkarethefunctionsofcorporateculture?WhatdoyouknowaboutthestatusquoofcorporatecultureinChina? TranslationExercise1.Wearecommittedtobuildourownbrands,tocreateauniquebusinessphilosophy，corporateculture,andtoguidethecompany"sgrowthwithcorrectconcept.2.Culturecandriveandacceleratethedevelopmentofeconomy,whereasthedevelopmentofcorporatecanhastenthecreationofmoreadvancedandsplendidenterpriseculture. TranslationExercise3.企业文化的主流将是学习和创新，让新思维、新知识和新技术成为企业发展的生命力。4.日本的企业文化要求员工对上司毕恭毕敬。 TranslationExercise5.以人为本的管理思想是企业文化的核心内容，也是世界上各大公司的制胜法宝。 Quiz:wordderivation1)Certainfisheshaveaswimbladderwhichaidsin_____ofgases. (diffused)2)Heexpressedhissentimentsaboutthewarwithgreat______.(eloquently)3)The______ofthefineartoflivingandofpresentationisthoroughlyshowninthelamplightartfresco.(epitomize) Quiz:wordderivation4)Anti-colonialismaimedatendingthe______ofpeopletocolonialrule.(subordinate)5)WouldtheuseofH-bombsbeanoutrageagainst_____?(humane) Writeanessayontheorigin,features,development,andfunctionsofcorporatecultureforaround300words.PreviewTextB:acasestudyAssignment Thankyou CorporatecultureintheU.S.ThecorporatecultureinAmericafindsitsexpressioninindividualism,whichencouragestheindividualstruggle,personalresponsibilityanddecision-making. CorporatecultureinEuropeEuropeancultureisundertheinfluenceofChristianitywhichprovidesanidealofmoralleadership.Europeansstresstheimportanceofscientific,logicandrationalanalysis. UKentrepreneursvalueparticularsocialstatusandclassdifferences,thuslackofspiritofadventureandarefetteredbytheoldconventionsinrunningthebusiness.differentfeaturesinEuropeancountries Affectedbynationalism,themanagementofenterprisesinFrancemanifestsconservativeandinsulardifferentfeaturesinEuropeancountries Worshipingfreedomandegotism,theorganizationaldisciplineofmanagementinItalyisweak.differentfeaturesinEuropeancountries differentfeaturesinEuropeancountriesEverythinghastobeacompromise;inflexibilityofopinionisunacceptableinBelgium. Germanhaveastrongsenseofbureaucracy,self-disciplineanddiligencethereforethebusinessmanagementishighqualifieddifferentfeaturesinEuropeancountries enlivenv.tomakeactive,vivacious,orspirited;invigorateThejourneywasenlivenedbythepresenceoftheseyoungpeople由於有这些年轻人,所以旅程充满生气syn.stimulatecheerbrighteninspireWordWord-building：lengthenworsenenlightenstrengthen epitomizev.tobeapersonificationof;tomakeanepitomeof作...的摘要;使成...的缩影epitomen.Trans.他是善良的典范。Heistheepitomeofgoodness. extolv.topraiselavishly;exaltSyn.exalteulogizecomplimentTrans.他不停地颂扬自由市场的种种好处。Heneverstopsextollingthevirtuesofthefreemarket.extollern. tangibleadj.capableofbeingtouchedorfelt;havingrealsubstanceThepolicyhasnotyetbroughtanytangiblebenefits.这项政策还没有带来任何实质性的好处。Sculptureisatangibleartform.雕刻是一种可触摸的艺术形式。Syn.concretetouchableAnt.intangible subordinateadj.oflesserorderorimportancePleasureshouldbesubordinatetoduty.与工作相比,娱乐应是第二位的。Hecontentedhimselfwithasubordinatejob.他对自己不起眼的工作感到满足。Ant.superordinate ventilationn.theactofsupplyingfreshairandgettingridoffoulairInspectorscheckedthattherewasadequateventilation.检查员已检查过，通风良好。ventilatev.Trans.我们开窗以使室内空气流通。Weventilatearoombyopeningwindows. annexaclausetoacontract在合同中附加一条款2.Toannexterritoriesofanothercountryisaninjustice.兼并它国土地是一种不义行为。3.anannextothemainbuilding主楼的增建部分4.anannextothecontract合同的附件Syn.swallowupabsorbannexationn.并吞;附加物annexvt./n.tojoinoradd,esp.tosomethinglarger;attach semicirculara.curvedintoahalfcircleAsemicircularinstrumentformeasuringandconstructingangles.量角器一种半圆形的量角和画角的工具2.Theychoseatheaterthatofferssemicircularseating.他们选择了一个提供半圆形坐椅的剧院Word-building：semicircularsemiannualsemiconscioussemiprivate Key1.我们致力于打造自己的品牌,创立独特的经营理念和企业文化,并以正确的理念来指引公司的发展.2.文化促进经济发展,企业的发展又催生更先进,更优秀的企业文化. Key3.Themainstreamofthecorporateculturethereforebecomeslearningandinnovation,allowingnewideas,newknowledgeandnewtechnologyasthebloodforfull-scaledevelopment.4.Japanesecorporateculturerequiresthatemployeesarealwaysveryrespectfultotheirsuperiors. Key5.Thehuman-orientedmanagementthinkingconstitutesthecoreofcorporateculture,whichisusedbybigcompaniesaroundtheworldasamagicweaponfortheirpursuits. Keydiffusion2.eloquence3.epitome Key4.subordination5.humanity'